Trend of Digital Marketing 2012 - Social Media Filters

Social Networks are the pillars when we talk about the trends of Digital Marketing 2012 which are going to introduce filters from which the users can separate their worlds. Google+ has already introduced the filters from which the users can seggregate their friends, family members, colleagues into circles. The filters will becoome much more sophisticated throughout 2012, through the ramifications are  largely unclear to advertisers. Hope in 2012 we will get a chance to advertise differently based on various circles.